After showcasing GamePark at SBC Lisbon last week, we caught up with Head of Client Success Cecilia Lucas to discuss AI, data, and what makes the GamePark recommender engine unique.

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With the difficulties of acquiring new customers, attention has switched to reducing churn as a way of boosting profits. These are the key things you need to consider…

Cryptocurrency, Mobile, AI, Gamification – these are some of the key iGaming trends that are expected to develop this year…

While Artificial Intelligence (AI) and Machine Learning (ML) are often used interchangeably, they are two distinct terms.

The utilization of AI has been the significant marketing trend of 2024 and the juggernaut shows no sign of slowing in 2025.

Trust and loyalty have become increasingly important in iGaming and personalization is one route to generating both.

Personalization, gamification and AI have been the three major trends in the iGaming industry over the last few years and this is expected to continue in 2025.

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