Welcome to GamePark
Boost iGaming Revenue and Engagement with AI-Personalization
We combine AI-driven recommendations, player-focused personalization, and revenue optimization to deliver an engaging and profitable gaming experience.
Welcome to GamePark
We combine AI-driven recommendations, player-focused personalization, and revenue optimization to deliver an engaging and profitable gaming experience.
Why GamePark?
GamePark’s Key Benefits
GamePark’s AI personalization adapts to player behavior, creating recommendations that keep players active and satisfied. Personalize your game lobby and tailor your marketing to create bespoke customer experiences.
GamePark prioritizes game recommendations based on player preferences, content cost, and RTP. This approach maximizes player satisfaction, increases retention, grows lifetime value, and supports your bottom line.
Identify lifetime value, lifetime spend, churn rate, and potential VIPs early through prediction models based on player back-end data.
Our A/B testing capabilities allow you to use data to make better decisions through assessing the effectiveness of recommendations against a control group.
Marketing Engagement
The GamePark recommender integrates fully with your CRM, allowing you to communicate with players along every step of the customer journey.
Easy Integration
Embed GamePark’s recommender directly in your lobby quickly and easily, reducing time and development costs. Integrates fully with your CRM or as part of our bespoke CRM solution.
Reduce Manual Work
Our recommendations are fully automatic, reducing the amount of manual work required to build the list of games as well as updating the game lobby and marketing channels.
How It Works
The Power of Personalization
We combine AI-driven recommendations, player-focused personalization, and revenue optimization to deliver an engaging and profitable gaming experience.
Testimonials
Here’s What Our Customers Say
GamePark’s recommendation engine allows us to make data-driven decisions and deliver the full omnichannel experience, giving us increased customer engagement and overall player revenue.
Rhys Hamilton, Touch Casino CEO
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AI-powered personalization uses artificial intelligence to analyze key data points to produce personalized recommendations tailored to each individual customer. The data analyzed includes contextual information (e.g. browser, device and geolocation), behavioral data (e.g. last visit and frequency of visits), and conversion/transactional data (e.g. wallet balance, purchases, conversions and on-site interactions). The more data, the more the recommender improves, resulting in greater optimization and increased conversions.
GamePark uses key data points to make personalized recommendations. The more data it has, the more tailored the recommendations. For new customers, the engine takes into account key contextual information. It then refines its recommendations once customers start playing as more behavioral and conversion/transaction data becomes available.
Personalization gives each customer their own unique experience based on their individual preferences. This increases brand loyalty, giving you the edge over your rivals. Customers can receive recommendations throughout the player journey – from inside the lobby through to all marketing channels – allowing you to increase engagement and profitability.
The GamePark engine uses AI to analyze player behavior. It then uses this data to make personalized game recommendations. This increases engagement and loyalty while reducing churn. Recommendations can also consider RTP and operator costs, supporting your bottom line.
Yes, you can integrate GamePark with your existing CRM. We also offer our own bespoke CRM that can be tailored for you. Whichever option you choose, we are there to guide you through every step of the integration process.
The game recommender is available in your CRM and across all your marketing channels. This means regardless of whether the player is offline or online, you’ll be able to keep them engaged by offering personalized content.
Data is key to the GamePark recommender. This means you can perform comprehensive A/B testing against control groups. You can assess different recommendation strategies and content variations to see what works in real-time. This allows you to improve your personalization and site optimization, thus boosting engagement and profits.
Data privacy and security are important to us and we take all measures to ensure your data is secure. We employ a range of security technologies and procedures to prevent the unauthorized access, disclosure, and use of personal data. GamePark is fully compliant with EU GDPR regulations and other data privacy laws worldwide.
We know that site performance is very important to our customers, so we ensure that your site’s speed and efficiency is not adversely affected by the GamePark system. The GamePark recommender is therefore optimized for performance.
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