GamePark will be attending the forthcoming edition of ICE, which will take place at the Fira Barcelona Gran Via from 19-21 January 2026.

iGaming has always been technology-driven, so it’s no surprise that the industry has embraced it. Companies like SightRush and GamePark have been set up to offer AI services to casino and sportsbook operators. Here are some of the AI trends that have taken over iGaming in the last 12 months.

Operators are having to try harder than ever to acquire and retain customers. With so much competition, adopting the right business strategy is key and A/B testing is part of this mix.

It goes without saying that the key to any successful product is ensuring it’s available when the customer wants it. This is true of everything – food, technology, furniture, transportation – and it’s equally true for casino games.

There is a great deal of choice in the world of iGaming. Not only is this the case with the large number of casinos and sportsbooks online, but it is also true of the games and markets they offer.

After showcasing GamePark at SBC Lisbon last week, we caught up with Head of Client Success Cecilia Lucas to discuss AI, data, and what makes the GamePark recommender engine unique.

The history of casinos dates back to Ancient Mesopotamia and there have been many developments since. Explore the rich history of gambling, from Ancient Rome to AI.

Personalization and AI go hand-in-hand, with both becoming increasingly important in the iGaming industry. This is what you need to consider to utilize them…

With the difficulties of acquiring new customers, attention has switched to reducing churn as a way of boosting profits. These are the key things you need to consider…

Cryptocurrency, Mobile, AI, Gamification – these are some of the key iGaming trends that are expected to develop this year…

While Artificial Intelligence (AI) and Machine Learning (ML) are often used interchangeably, they are two distinct terms.

The utilization of AI has been the significant marketing trend of 2024 and the juggernaut shows no sign of slowing in 2025.