The NEXT Summit Valletta is scheduled to place on 27 and 28 May, and GamePark will be showcasing our AI-powered recommender engine on the conference floor.

NEXT Summit Valletta is one of the biggest iGaming events of the year, with operators being the primary target. This makes it the perfect conference to demonstrate how GamePark can make the most of your data by personalizing your sportsbook and casino.

What Is GamePark?

GamePark is a recommender engine that adapts to player behavior throughout the customer journey. By doing this, GamePark allows you to create individualized customer experiences in the lobby and across all marketing touchpoints.

Personalization allows your sportsbook or casino to stand out from the competition. GamePark automates this process, providing increasingly sophisticated game recommendations throughout the whole player lifecycle.

GamePark works across a range of metrics, not just basic demographic data like age or territory. With GamePark, you can tailor suggestions based on things like average deposit amount, average time spent on each game, and specific types of games enjoyed.

Criteria like ‘Because You Played’ allow you to provide more bespoke recommendations which are likely to be of more interest to a particular customer. This makes your games more accessible and findable, as you are leading customers to the specific titles that they would enjoy most.

This boosts engagement and reduces churn, increasing your profitability as a result. Furthermore, through GamePark’s comprehensive A/B testing feature, you can test marketing strategies in real-time against a control group. This means you can filter for things against your KPIs and see how your bottom line changes before you launch a particular approach.

Our team of iGaming natives is on hand to help you every step of the way, while GamePark is easily integrated into your CRM. It also comes as part of our own CRM solution.

If you would like to discover more about how GamePark can help boost customer engagement by personalizing your offering, please get in touch and arrange a meeting.