The GamePark team will be on the ground at the SBC Summit in Malta later this month, looking to speak to operators interested in boosting engagement and reducing churn.

SBC Malta is one of the biggest events in the industry as it takes place in a key iGaming hub. More than 6,000 delegates will be in attendance for the three-day event, which runs from 28-30 April.

SBC Malta is the ideal location for us to showcase GamePark. If you are interested in how we can use data and AI to personalize your sportsbook and casino, please get in touch.

What Is GamePark?

GamePark is an AI-powered recommender engine. It uses your data to create personalized lobbies for each individual customer. The whole process is fully automated and allows you to generate tailored marketing across all touchpoints too.

Most casino managers only differentiate between age and territory when it comes to lobby creation. This is very basic and does not make the most out of your customer data. This is where GamePark comes in.

GamePark segments your customer base based on key metrics. Then, through the use of AI, it creates a tailored experience for each customer based on their gameplay. You can set the criteria, including average deposit or average time spent playing each game, based on your marketing strategy and KPIs.

The ‘Because You Played’ function is particularly powerful as GamePark uses customer data to extrapolate the types of game a player may be interested in. This makes games more accessible and findable as you are serving what interests your customers directly to them. This increases engagement and reduces churn, and therefore boosts your profitability.

With GamePark’s comprehensive A/B testing, you can also test marketing strategies in real time. You can promote specific games – perhaps those from which you get a greater commission – and see how this affects customer engagement. You can do this with minimal risk while our team of iGaming natives are always on hand to offer support.

If you would like to find out how GamePark can provide the personalization you need, drop us a message and ask for our demo. Meanwhile, if you are in Malta, feel free to request a meeting.