iGaming has always been technology-driven, so it’s no surprise that the industry has embraced it. Companies like SightRush and GamePark have been set up to offer AI services to casino and sportsbook operators. Here are some of the AI trends that have taken over iGaming in the last 12 months.

Operators are having to try harder than ever to acquire and retain customers. With so much competition, adopting the right business strategy is key and A/B testing is part of this mix.

It goes without saying that the key to any successful product is ensuring it’s available when the customer wants it. This is true of everything – food, technology, furniture, transportation – and it’s equally true for casino games.