GamePark will be attending the forthcoming edition of ICE, which will take place at the Fira Barcelona Gran Via from 19-21 January 2026.

What Is ICE?

The biggest event in the iGaming industry, ICE relocated to Barcelona from London in 2025. Delegates from across the industry will assemble in the Catalan capital for three days of networking, discussion, and showcasing.

GamePark launched at ICE in 2025, and one year on, we are looking forward to showcasing our AI-powered recommender engine to an even wider audience. If you are an operator looking to improve the personalization of your product, please don’t hesitate to get in touch.

What Is GamePark?

GamePark delivers engaging individualized experiences by combining AI-driven recommendations, player-focused personalization, and revenue optimization.

The GamePark recommender engine adapts to player behavior, providing increasingly sophisticated game recommendations throughout the whole player lifecycle. This occurs in the lobby, on the site, and across all marketing touchpoints.

Instead of targeting players based on broad criteria like territory or age, GamePark allows you to focus on things like deposit value, amount of time played, and types of games enjoyed. This level of personalization is done automatically, and helps you to increase profitability and reduce churn.

We offer comprehensive A/B testing, allowing you to experiment with marketing strategies to boost your earnings in line with your KPIs.

GamePark also allows you to promote specific games in accordance with those KPIs and your bottom line. In addition, you could make certain titles more findable, providing a more bespoke and unique experience. This allows you to stand out from the competition and boost player satisfaction.

Joseph Vincent Refalo and Sergio Piriz will be representing GamePark at ICE. If you want to find out more about AI-driven personalization, please get in touch and we’ll schedule a meeting.