There is a great deal of choice in the world of iGaming. Not only is this the case with the large number of casinos and sportsbooks online, but it is also true of the games and markets they offer.

Ironically, despite the high competition, most operators tend to be rather samey. They tend to offer the same core games to the same core demographics. In this case, competition does not necessarily breed innovation. But what if this could be different?

Some operators have over 22,000 games in their libraries, making finding a specific game nigh on impossible unless it’s actively promoted. However, this involves manual effort and is costly to do at scale. With all the talk about individualizing the player experience, how can a customer find games that align with their interests more easily? This is where GamePark comes in.

Most operators tend to advertise games by popularity, but this results in the same games being promoted across all casinos. If they are particularly sophisticated, an operator may be able to geo-target their lobby, but that’s about as granular as they can go.

GamePark makes it easier to serve content based on individual player preferences, meaning you can deliver content they may not easily find elsewhere. Furthermore, you can tempt players to play particular games with targeted promotions. This would provide a more individual experience as it diversifies game provider exposure beyond the standard top games. In addition, you can promote games that are of higher value to you – perhaps through an increased commission rate – in accordance with your KPIs and bottom line.

All of this makes casino games more findable, as GamePark automatically presents titles to a customer based on their previous gaming preferences. This can be done based on a range of criteria, not just basic information like territory or age. GamePark assesses a range of factors including length of session, average deposit, and type of game enjoyed to suggest similar games in which a player may be interested.

Improving findability can be a key differentiator between an operator and their competition, and can also improve the relationship between a casino and games providers.

With GamePark, the player doesn’t go to the games, the games come to them. This translates into a more engaging customer experience and improved profitability.

Our solution is scalable and is ideal for both small and large operators. Check out our website for more details and get in touch for a demo of the GamePark recommender engine.