It goes without saying that the key to any successful product is ensuring it’s available when the customer wants it. This is true of everything – food, technology, furniture, transportation – and it’s equally true for casino games.

With the iGaming industry being so competitive, increasing the availability of products can give you an advantage. This is particularly true for casino games that may get overlooked as most providers tend to promote the major titles from the top studios. If you can steal this niche and gain good conversion, this could be a key differentiator between you and your competition.

With so much choice for players, the lobby can easily become overwhelming. Some casinos have libraries with over 20,000 titles so even though a game may be available, it may not be findable. This can also be a huge problem.

GamePark can help as our AI recommender engine can serve up casino games that may get overlooked. This can be done based on player preferences or in line with an operator’s KPIs. The main advantage is that you can generate greater engagement by recommending titles based on individual customer preferences, making them instantly available to them when they log into the lobby.

These preferences go far beyond simple age and country demographics. With GamePark, you can tailor recommendations based on favored game type, average deposit, and length of time spent on similar games amongst other things.

There are many advantages to this approach. Tailoring your offering based on customer history is likely to boost engagement and reduce churn. The fact this can be done across all marketing touchpoints too only increases the availability of a wider number of games.

Furthermore, this promotes a good relationship between operators and game providers, as this increases the availability of lesser-known game titles. You can also use promotions and other marketing techniques to boost engagement with specific games. GamePark works across the lobby and all marketing touchpoints, allowing you to form a relationship between you and each specific customer.

If you are interested in finding out more about the GamePark recommender engine, get in touch and request a demo.