Frequently Asked Questions
What is AI-powered personalization?
AI-powered personalization uses artificial intelligence to analyze key data points to produce personalized recommendations tailored to each individual customer. The data analyzed includes contextual information (e.g. browser, device and geolocation), behavioral data (e.g. last visit and frequency of visits), and conversion/transactional data (e.g. wallet balance, purchases, conversions and on-site interactions). The more data, the more the recommender improves, resulting in greater optimization and increased conversions.
How does GamePark personalize my offering for new and existing customers?
GamePark uses key data points to make personalized recommendations. The more data it has, the more tailored the recommendations. For new customers, the engine takes into account key contextual information. It then refines its recommendations once customers start playing as more behavioral and conversion/transaction data becomes available.
What are the advantages of personalization with GamePark?
Personalization gives each customer their own unique experience based on their individual preferences. This increases brand loyalty, giving you the edge over your rivals. Customers can receive recommendations throughout the player journey – from inside the lobby through to all marketing channels – allowing you to increase engagement and profitability.
How does GamePark boost profits?
The GamePark engine uses AI to analyze player behavior. It then uses this data to make personalized game recommendations. This increases engagement and loyalty while reducing churn. Recommendations can also consider RTP and operator costs, supporting your bottom line.
Can I integrate my own systems with GamePark?
Yes, you can integrate GamePark with your existing CRM. We also offer our own bespoke CRM that can be tailored for you. Whichever option you choose, we are there to guide you through every step of the integration process.
How does GamePark interact with my CRM and marketing campaigns?
The game recommender is available in your CRM and across all your marketing channels. This means regardless of whether the player is offline or online, you’ll be able to keep them engaged by offering personalized content.
How does A/B testing work with GamePark?
Data is key to the GamePark recommender. This means you can perform comprehensive A/B testing against control groups. You can assess different recommendation strategies and content variations to see what works in real-time. This allows you to improve your personalization and site optimization, thus boosting engagement and profits.
Is GamePark compliant with EU GDPR regulations and other similar data privacy laws?
Data privacy and security are important to us and we take all measures to ensure your data is secure. We employ a range of security technologies and procedures to prevent the unauthorized access, disclosure, and use of personal data. GamePark is fully compliant with EU GDPR regulations and other data privacy laws worldwide.
How does the GamePark recommender affect site performance?
We know that site performance is very important to our customers, so we ensure that your site’s speed and efficiency is not adversely affected by the GamePark system. The GamePark recommender is therefore optimized for performance.
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